Retail & Tourism

The importance of tourism to the economy of Nevada County is extremely significant, and growing. The retail industry is vital to Nevada County for both residents and tourists, and serves as a major source of employment while adding significantly to the tax base of the County.

Preservation of the historic downtowns with their classic boutique shops is a priority in Nevada County. For residents, most support the concept of the need to shop locally, which directly helps build the great communities we enjoy.

There is a wide diversity of tourist opportunities that are available throughout the year. From the physical challenges of adventure through such things as hiking, mountaineering, skiing, and golf; to the mental fulfillment of cultural heritage tourism through the arts, music, and exploration of historical landmarks; to sheer leisure activities of wine tasting, fishing on one of the many incredible lakes, or enjoying an evening of fine dining; to taking in major events such as the Nevada County Fair, the Truckee Championship Rodeo, or Victorian Christmas in Nevada City; there is something for everyone in Nevada County.

South Nevada County Chamber
10063 Combie Road, Suite C
Auburn, CA 95602
530-268-7622

Penn Valley Chamber
11336 Pleasant Valley Road
Penn Valley, CA 95946
530-432-1802

Visit Truckee-Tahoe

Truckee Chamber Visitor Center
10065 Donner Pass Road
Truckee, CA 96161
530-587-2757

Additional Helpful Links:

California Retailers Association
980 – 9th Street, Suite 2100
Sacramento, CA 95814
916-443-1975

California Travel & Tourism Commission
980 – 9th Street, Suite 480
Sacramento, CA 95814
916-444-4429

California Chamber of Commerce
1215 K Street, 14th Floor
Sacramento, CA 95814
1-800-331-8877